Wednesday 29 April 2009

Keep your receipts, help your home insurance

Receiptify , get into a receipt routine.

At www.insurance4everyone.co.uk, we strive to provide you with useful lifestyle tips that make buying home insurance that little bit easier and quicker.

Our latest tip is; that if you buy something don't just keep your receipt, keep it organised. 

It’s simple advice, but an area that many of us are loathed to doing properly. It sounds obvious, but having a receipt shows when you bought an item, what it was and how much it cost.

It will not be the most interesting task, but it could save you money and time for your home insurance activity. The initial plunge is always the worst part!

When you buy something that you might want covered under your home insurance, we suggest you make sure that a record is kept and you have a routine you stick to.

'Why should I bother?' we hear you ask. If you needed to make an insurance claim, you need to support what you are claiming for. This is particularly the important if you are claiming for higher value items, such as jewellery, a watch or an item of electrical equipment in the home such as a TV.

You get your cover right

For your home contents renewal each year, you need to decide whether or not you should keep the same level of cover you have or change it. Home contents insurance pricing takes this level of cover into account.

If you have roughly guessed the amount your personal and electronic items cost, you may be under-estimating your coverage. Equally, if you over estimated the amount you needed it could result in you overspending on premium cover. A good knowledge our your purchases is therefore essential. 

Besides receipts, don’t forget to go round each room in your house once a year with a pen and paper and estimate how much you would need to spend to replace everything in the room. Do this for every room and the tot up the total; you may be surprised how much you own.

Don’t forget to include things such as carpets & curtains and free standing items such as wardrobes, cookers, etc (that are not built in) as these are classed as part of your contents cover.

If you own items of expensive jewellery (diamond rings, watches) why not take a close up picture of them and one of you wearing it? It might help get a more exact replacement if the worst case scenario were to happen.

Receipts & the “would I insure this?” test:

Obviously, grocery, coffee and take-away bills are not things you need to keep unless you are super-organised and run a detailed budget. The ones you want are those that record items of value, be they personal or financial.

Tip! Don’t forget, a trip to the garden centre is worthy of record, some home insurance products cover malicious damage to shrubs and expensive garden plants as well, although it does add to your premium.

Some of us tend to hoard receipts until we can tolerate no more, however not all receipts are worth keeping. Try to clean out your wallet or purse once a week and put them somewhere safe. Then once a month (perhaps around payday) organise them as you see fit.

Our useful tip would be to keep the section for “receipts” in a cheap expandable file; a simple or nice moleskin notepad; or in some C7 envelopes. You’ll then be able to pop the receipts into “categories” and keep them together with your other records.

Using a separate envelope for each one, you may wish to use categories like; to do (for the weekly receipt dump), electronics, furnishings, white goods, clothes, jewellery, gardening, kids or anything else you see fit. When disposing of receipts that include personal details or credit/debit card details, ensure you shred these to help prevent someone trying to steal your identity.

Each time you run the housekeeping for receipts; pop each receipt that passes the “should I keep it” test into the relevant envelope. Make a note of the item, date, price and category in your moleskin notepad for future reference.

Tip! You could of course use an excel spreadsheet, as in the modern IT age the computer is king. Likewise, if you have a scanner, why not scan the receipts and save these on your computer. Just make sure you back up these items and keep a backup safe away from the home.

Being organised is worth it:

Whichever method you prefer, it is worth having a rolling total as this is what is relevant to your home insurance. This would be especially useful if you have replaced an item, as you don’t want to double count it. Find the item, cross it out and deduct the price you paid, then simply dig out the receipt and discard it as you see fit.

When your home insurance renewal approaches, take a look at your records and check the running total of items against the amount of cover you are considering. Neatly, this will give you a more accurate picture. You may then want to “load” a little more cover onto your account for any anticipated growth in your purchases over the coming year.

Tip! If you purchase something during the year that is expensive, its best not to wait until the renewal date to increase your insurance cover, make sure you tell your insurers straight away, otherwise it may not be insured.

With this organised stockpile of receipts and notes you could quickly check to ensure you had covered the really important items or dig them out if the worse case scenario happens.

There are lots of uses for this, it would help your monthly budgeting as well as home insurance renewals and home insurance claims. It will also help you establish whether or not you need a lower home insurance excess, or a higher one. If most of your “insured items” lists are of a higher value, you could consider increasing your excess to reduce your premium.

Robbery anguish

Obviously, things like DVD’s and clothes are small in value but if you were robbed and they all disappeared, the receipts might be a useful way of proving you had as many as you said you did.

When you need to make a burglary claim on your Home contents insurance, you will need a crime reference number. Unless you are concerned that you are in immediate danger, it is best to contact your local police station directly, more information is available on the Directgov website.

A police officer will be dispatched to your property, it’s likely your mind will be all over the place and a question to recall all the items missing is tough to answer. This is the time to bring out your records to help you through.

Online receipts:

Make sure you include your online receipts in your new regime. Every E-commerce site will be able email you a receipt or show you a screen with a reference number. Make sure you print these off and run the same drill, that way you know where you stand online and offline.

Tip! If you are an avid user of music and video downloads, make sure you keep a record of these too. If your laptop were to break or get stolen - you might lose your entire cache if you haven’t got a back-up solution. 

We hope this helped:

Saving money is of course about the insurance premium you pay, but its also about getting the right cover. 

If you under-insure your home contents, you lose peace of mind, because if you need to claim you will have a shortfall. 

We'll be tweeting a few of these tips and bringing you more useful articles soon.


James*

Marketing & Branding team





Friday 24 April 2009

insurance4everyone makes Value Home insurance count

insurance4everyone.co.uk is delighted to unveil Portfolio Value Home, the very latest Home Insurance product for customers who require a better deal with their home cover.

This money-saving Home insurance policy costs on average, 30% less than the standard Home insurance product and includes the essential elements of cover while excluding extras that some homeowners may not wish to pay for; a money saving gem in today’s tough economic climate.

The Portfolio Value Home policy is designed to cover the basics providing peace of mind for all major events such as fire, storm, theft and flood. Alongside this, insurance4everyone guarantees that subject to no claims, your Home insurance premium won’t be raised next year.

Geoff Hall, General Manager for insurance4everyone.co.uk, who also offer insurance quotes for unemployment insurance and identity theft insurance, said:

“This no-frills policy reduces costs for customers during this tougher financial climate without compromising on the essentials. In addition we have built our quote engines to allow clients to view premiums for both the Value and Standard products and compare the policy cover, so they can decide which policy to purchase.”

As with all insurance and renewals purchased from insurance4everyone, a charity chosen by the customer will benefit from a donation made by the company; our CSR strategy is unique to market. For further information click onto www.insurance4everyone.co.uk

About www.insurance4everyone

www.insurance4everyone is administered by Berkeley Alexander part of one of the largest independently owned insurance brokers in the UK, authorised and regulated by the Financial Services Authority


Thursday 16 April 2009

Ages 'til we do Facebook Insurance fan pages..

Hello web, 

Being a burgeoning 'master' scholar of digital brand opportunities,  I have naturally been pouring over the logical and seemingly unstoppable urge to create "something Facebook". Be it a Facebook page, group or even (gulp) an app for our lovely insurance brand. 

Despite the fact that home insurance is by nature very social,  people don't really like to talk about insurance, do they? (it may just be my mission in life to break this taboo)

Yes, we could dive in and see a neat little insurance4everyone logo online, with a neat pack of copy bespoke to the Web 2.0 generation, but I worry particularly about the value of creating a brand group on social networks. 

I haven't seen enough success from others and i have also noted the poor reactions members have to advertisement. I would only enter the area, if i thought our brand could add a social value to every member. Cue a whole bunch of social media agency's emailing me to pitch...

Seriously, for us, i think it would be a foolish and blind step into the abyss. I use Facebook and i don't think i can see any reason why i myself would join just a brand group. That isn't to say i don't believe our brand, because of course, i do. 

This highlights the glaringly obvious; i do not have the audacity to interrupt other peoples conversations by mumbling the word 'insurance' as an incentive, it would be a joke without a punch line.

Whilst i can clearly see the appeal, to this day i have still only seen one big brand truly nail a campaign, Burger King. The campaign was also shut down rather unceremoniously after it robbed Facebook of a measly 250k users (0.001% of their formed masses??).

So where do we go? Sure we want to tap into and generate relative conversations, but i don't think the best way to do it is by forcing it. I would relate that a little to finding true love or having a good time at a party... when you want it, it goes away too fast. 

Our product is intangible, we sell security which acts as a blanket to smother and protect shoppers against their own relevant insecurities. For home insurance, this includes fire, theft and the works. 

The progression becomes simple, we work on a lateral presence. I have my heart set on building an application for Facebook that focuses on the intangible nature of our product and industry.

Why shy away from that fact? 

This isn't a vague decision either, i do believe i also have the very nuts and bolts of the app and indeed a campaign URL in the pipeline. Its been bubbling away here for some time, it takes a while for the dots to join once you get past a certain age!

If you know any worthwhile developers, or would like to pitch in to help shape the 'first' insurance brand app on Facebook (do you know i might even try the iPhone too), get in touch. 

We use our ears to listen and our eyes to read. 

James*
Marketing & Branding
marketing@insurance4everyone.co.uk 






Wednesday 15 April 2009

Where for art thou promo?

Hello insurance shoppers, 

Our Value Home Insurance product is now live on the site, this means our clients can compare two products online. With each product, comes the chance to apply and buy online and view the policy documentation. 

In this latest go live, we have also added in a voucher & promotional codes box, this means that some very special folk (those that we go searching for, or those that come accross our marketing) can get juicy discounts from their home insurance quotes. 

Our prices are already pretty darn good, so this is just our way of rebelling against the credit crunch (don't mention the "R" word) to help out insurance shoppers. 

I am still pretty amazed by how quickly our shoppers can get a quote, I test and use the system a lot even so i find it very pacey in producing a price. 

So, i am thinking, why don't i build a new campaign for the home insurance product that bridges both our snazzy (and crudely simple) voucher codes with the Usain Bolt-like pace of our quote engine. 

How quick could you get a quote using a lovely new promo code? Hmm. Watch this space... i have an urge to find out!

James* 
marketing & branding 

Wednesday 8 April 2009

Tasty Links on the web- Delicious

Ok, so we are getting far more acquanted with the Web 2.0 wonders!

We have added our delicious account widget to this blog.. you'll see that we have posted our press releases to it- dont worry! These will go soon and be replaced with far nicer links and lovely things that we come accross on our internet travels. 

There is so much fantastic resource out there, we'll definitely share the things we look at- hopefully, a few people might give us some other suggestions!

James 

Customer Service Confession

Forgive us shoppers, for we have mistakenly ignored a recent call from one of you. She made a call back request to get a bespoke quote for our home insurance product.

We discovered from our Customer Services team that due to a clerical mishap, this shopper was waiting a very long time for a call back from us. Keen to test our services, she was inadvertently left wanting by an uncharacteristically slow response. 

Such customer services malfunctions are not common practice and our teams are organised to avoid such occasions. Human error can and does happen, these are busy times and our call centre is buzzing with activity.

 

Not just quick online quotes

A lot of our shoppers choose to visit our website for online insurance quotes (here I will plug our 60 second home insurance quote). This should not mean that we make a habit of failing to call back if a shopper prefers speaking to our UK based account handlers.

Not being a brand that tries to dodge constructive feedback about our services, we listened and felt terrible!

So we decided to say sorry to ‘Miss F’ the insurance4everyone way; so we sent her a GIANT BUNCH OF FLOWERS!

 ‘Miss F’ has since contacted us to say:

Thank you for making me the envy of all the office today!

What a lovely surprise to get flowers, and it was really appreciated - they are beautiful!  And I never get flowers!

I of course told everyone I had a mystery admirer.

But seriously, thank you, a very kind gesture and I was very impressed.  I most definitely will come back to you for next renewal, as I would love to support you in your ventures.  I am hoping you may have won a few of my colleagues over, as I have now sung your praises to quite a few of them.”

We strive to maintain high standards

Lovely, this is what makes retailing so fulfilling, we are sorry we let her down!  Yes, we have a speedy online quote system for our home insurance, but we must not forget we want to help people and build personal relationships. 

We appreciate every click, call and purchase.

If you or your friends and colleagues experience difficulties, or just want to send us feedback, our team is always listening and willing to learn from our mistakes.

Insurance4everyone, is all about you the shoppers, so let us know when you renew and we will do all we can to help and get to know you.

 

James York

Marketing Director

Insurance4everyone


Tuesday 7 April 2009

When was my house built?

Say you need a home insurance quote, if you rent your property or bought a house that wasn’t built in the last 20 years - like many people you probably don’t know exactly when your house was built.

We’re the marketing team for an insurance brand, so when we challenged ourselves to find out when any given UK home was built (if you don’t already know), it seemed a somewhat straightforward challenge. We, like all insurance brands ask shoppers and prospective policy owners for the date their home was fabricated when they ask for one of our Home Insurance quotes. Granted, most of the time, an estimate is sometimes all that is required- but it got us thinking, how do you find out for certain? It seemed rational that this information would be easily accessible in the modern information economy?

You’re probably thinking property deed? Or if you rent - the landlord? We wish you good luck, go and find out and let us know!

Of course, the simplest sounding task is often the most difficult. Our first port-of-call was with the Land Registry, where a helpful lady happily informed us that the only files held by them, record the date a property is registered. This does not conclude necessarily, that it is the same year the building was constructed. Before long it transpired that such historical records are harder to come by than we had initially presumed. One could head to check a census, if you can discover a census where the property is not registered; you have a 10 year time bracket to close your estimation. However, we were advised to contact The National Archives or the local council who may be able to assist us further.

Seeing as the rented 1980’s ex-council flat we choose as a case study is (arguably) of no particular interest architecturally, The National Archives politely recommended that we had best speak to the local council next. By now the search had taken over an hour, and we’re still non-the-wiser regarding a universal “game plan” of how to get a date for when a given home was built.

In due course the council were able to assist, and once again we were re-directed to the Districts History Library, who had closed for Monday trading. Twenty-four hours later and with perseverance renewed we were greeted with the same “out of office” answer machine message from the previous day. After a point, we had to give up, because after all - you only really need an estimate and no one has enough time to chase for an estimate that isn’t mandatory. This shows that the little questions we use to produce quotes can sometimes be awkward for shoppers if there aren’t provisions in society to help them.

The moral of the story is, don’t worry, an estimate of build date is fine, but if you are looking for the exact date- hopefully our experience helps cut your search time down!

We still can’t help thinking - how often are your estimates inaccurate and cost you the consumer money?

Looking for the date your house was built for a home insurance quote?

Try:

For further information on insurance4everyone call 0845 355 1150 or log onto www.insurance4everyone.co.uk