Hello insurance shoppers,
Our Value Home Insurance product is now live on the site, this means our clients can compare two products online. With each product, comes the chance to apply and buy online and view the policy documentation.
In this latest go live, we have also added in a voucher & promotional codes box, this means that some very special folk (those that we go searching for, or those that come accross our marketing) can get juicy discounts from their home insurance quotes.
Our prices are already pretty darn good, so this is just our way of rebelling against the credit crunch (don't mention the "R" word) to help out insurance shoppers.
I am still pretty amazed by how quickly our shoppers can get a quote, I test and use the system a lot even so i find it very pacey in producing a price.
So, i am thinking, why don't i build a new campaign for the home insurance product that bridges both our snazzy (and crudely simple) voucher codes with the Usain Bolt-like pace of our quote engine.
How quick could you get a quote using a lovely new promo code? Hmm. Watch this space... i have an urge to find out!
James*
marketing & branding
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