I’d like to take this opportunity to introduce you to some of the latest improvements to insurance4everyone which went live recently.
Social Media Frenzy
In short, we have collected some social media “widgets” and put them together. Its not rocket science, but sometimes the simplest ideas are the best ones.
You might liken it to an insurance4everyone feed!
Social media gives consumers and brands a real opportunity to get to know each other.
We want to listen, communicate and share our interests with you. Our website is, after all, just a digital shop staffed by real people. Real people we are, not automatons.
We share interesting links, tweet, read and write blogs with postings on product related facts and money saving tips. We’re also open, honest enough to give you some insights into our methodology (this blog is such an example), so it made sense to collate it all.
With social media you can follow us and talk to us, shaping our service and values as we go.
So follow us as you feel comfortable, talk to us with the volume of voice you see fitting, for we are listening (reading really isn’t it).
Pillars, we love pillars
To promote the plus points that make our insurance shop different, we have also sought to clarify the four pillars that we build our services around. This is an easy way to see if you will get along with us.
Pillars are a little bit cliché perhaps, but as far as branding goes, we consider these load bearing.
Stripped down logo
Our logo has changed. We’ve also create a couple new complementary and distinctive variants out there on the internet. It is the same style, just with a different layout.
Any shopper that has visited our site or responded to our marketing (some thousands have), will have noticed that we used the brand strap-line “helping your favourite charity”. Alas, this is no more.
The big idea was that shoppers often found tied charity donation to be a little too good to be true. Sometimes used as a marketing tool, rather than a genuine offer of goodwill.
How are you supposed to tell the difference?
Simpler is clearer…
You, the shoppers are our very important to us, we are an insurance shop first and foremost. Of course being social responsible is important, but it must be as you like it.
We therefore decided to re-shape the commitment we made to charity to make the process more efficient. Those shoppers we contacted to ask about our donation clearly led busy lives, they often didn’t manage to get back to us; leaving generosity undirected.
Once it was clear that this was a running trend, our philosophy evolved. We decided to adopt a different more hybrid approach; selecting our own favourite charity, Shelter as a automatic beneficiary.
You can still choose, if you like
We’re still happy to give those shoppers that have a favourite alternative the chance to shape our corporate social responsibility donations and re-direct that commitment.
It’s a lot simpler, if you want to engage, you can. If you are just happy knowing that you got the insurance product you wanted and a great cause is being supported, then fantastic!
Whether you are a shopper, blogger or new media colleague then please visit: your insurance stories, to provide welcome feedback.
James*
Marketing & Branding team
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